Hertfordshire have been running campaigns aimed at reducing the number of drunk pedestrian accidents in the county.

There had been an average of 2 to 3 people killed each year as a result of being involved in pedestrian accidents whilst drunk across Hertfordshire.

In 2007 there were 48 drunk pedestrian accident casualties reported in the county.

Initiatives run by the Hertfordshire road safety unit have included campaigns including a textataxi service which will return a licensed taxi number if details of the persons town were text, handing out fortune cookies to drivers reminding them to watch out for drunk pedestrians, leaflets giving people having a drink advice on how to get home safely, temporary tattoos with the textataxi number on and bar staff wearing t-shirts with the number on.

The campaigns by the road safety unit have been running successfully for three years with no reported drink related pedestrian accidents reported while any of the campaigns have been running, and during 2008 there were no drunken pedestrian road accident fatalities.