South Yorkshire is trying to reduce the number of pedestrian accidents by running their 'Pedestrian Road Skill' campaign.

The high visibility campaign will be seen on trams and buses targeting pedestrians as they travel, on the outside of buses, leaflets given out at schools and universities and even on facebook.

A key message for reducing pedestrian accidents from the campaign is to get pedestrians to pay attention around roads and be aware of potential dangers.

MP3s and mobile phones can be a big distraction around roads, which can put the users and others at risk of road accidents through not concentrating on the road traffic.

Drink and drug users will have impaired judgment and slower reactions whilst under the influence and so if around roads will be a danger to themselves and others.

According to the Department for Transport (DfT) there were 572 deaths and 27,910 injuries as a result of pedestrian accidents in 2008 across Great Britain.

THINK! the road safety organisation says that 11 to 16 year olds are the most likely to be killed or suffer serious injury as the result of a pedestrian accident or cycling accident.