Road Safety Minister Jim Fitzpatrick has unveiled a £1.6 million anti-drink and drug drive campaign in time for the festive period.

Road accident deaths as a result of drink driving in the UK have been reduced by around three quarters since 1979 after more than thirty years of Government campaigns. More can still be done, there were 460 drink driving related fatalities in road accidents during 2007 which is still far too many.

This years THINK! Campaign is being sponsored by Coca-Cola which means many pubs will be running buy one get two free promotions to designated drivers.

The campaign will not only be being advertised in pubs, it will also be running on TV and radio throughout December and online and in cinemas around Christmas.

There are over half a million drivers stopped in the UK for breath tests each year, more than the average during December. The Police are in many cases now using digital breathalysers as part of a £2 million investment by the Department for Transport, which enable more tests and give more accurate readings.