Whilst buying a car most women choose safety as their main buying requirement, even though they often don't know what safety features it will offer them if they are involved in a car accident.

Research carried out across Europe by the eSafetyAware! Campaign on behalf of the AA, found that although for most women safety was the top priority, they knew 30% less about certain safety features than their male counterparts.

The research which was conducted across Europe showed that only 41% of UK drivers were knowledgeable about recent safety improvements, this compared to 71% of Germans.

Car showrooms in the UK still appear in most cases to fail to inform buyers about vehicles safety features, preferring instead to focus on looks, performance and price.

Considering women have a say in approximately 7 out of 10 new car purchases, and in most cases see safety as their number one priority, the penny appears not to have dropped for many car salesmen.

Many modern safety features could help save lives or prevent serious injury if the vehicle is involved in a car accident, so perhaps it is time car sales promote car safety at point of sale and catch up with their German counterparts.